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What are major components of Key Account Management (KAM)?

Key account management (KAM) is a business strategy that is designed to optimize the value of an organization’s relationships with its most important customers. The major components of KAM include: Customer segmentation: The first step in KAM is to identify and segment the organization’s key accounts. This involves identifying the customers that are most important […]

How are Key Account Management and Application Portfolio Management strategies related?

Key account management (KAM) and application portfolio management (APM) are two separate but potentially related business strategies. KAM is a business strategy that is designed to optimize the value of an organization’s relationships with its most important customers. This involves identifying the organization’s key accounts, developing a plan for managing these accounts, establishing a dedicated […]

Whatโ€™s the purpose of business intelligence and reporting?

The purpose of business intelligence (BI) and reporting is to provide organizations with the information and insights they need to make informed business decisions. BI refers to a range of technologies, processes, and practices that are used to collect, integrate, analyze, and present data from various sources. Reporting is the process of presenting this information […]

What is Data Management in relation to Application Portfolio Management?

Data management is an important aspect of application portfolio management, as it involves organizing, storing, and protecting the data generated by a company’s applications. The following are some key factors to consider in data management in the context of application portfolio management: Data security: Ensuring the security and integrity of data is crucial for protecting […]

What are the key factors involved in performing a technology assessment?

A technology assessment is the process of evaluating and reviewing an organization’s current and future technology needs to make informed decisions about technology investments and initiatives. Technology assessments can be performed at various levels, from evaluating the needs of a single department or business unit to reviewing the overall technology landscape of an organization. Performing […]

What is ideation in relation to IT Demand Management and IT Intake?

Ideation is the process of generating and developing ideas. In the context of IT intake, ideation refers to the process of generating and developing ideas for new IT projects or initiatives. IT intake is the process of evaluating and prioritizing potential IT projects or initiatives. It is a critical step in the IT project lifecycle […]

What is the BRM value plan?

A business relationship manager (BRM) is a role within an organization that is responsible for managing and improving relationships with key stakeholders, including customers, partners, and suppliers. One key tool that a BRM can use to achieve this is a value plan. A value plan is a document that outlines the specific actions that a […]

What is a Business Relationship Maturity Model?

Business relationship management (BRM) is a discipline that focuses on managing and improving the relationships between an organization and its customers, partners, and suppliers. The goal of BRM is to create value for both the organization and its stakeholders by aligning business strategy with customer needs and expectations. One way to measure the maturity of […]