What is the BRM value plan?
A business relationship manager (BRM) is a role within an organization that is responsible for managing and improving relationships with key stakeholders, including customers, partners, and suppliers. One key tool that a BRM can use to achieve this is a value plan.
A value plan is a document that outlines the specific actions that a BRM will take to create value for an organization and its stakeholders. The purpose of a value plan is to help the BRM align their activities with the needs and expectations of stakeholders, and to ensure that these activities are focused on delivering value to the organization.
A value plan typically includes the following elements:
- Stakeholder needs and expectations: The value plan should clearly identify the needs and expectations of the stakeholders that the BRM is responsible for managing. This may include things like customer needs, partner requirements, or supplier expectations.
- Value proposition: The value plan should outline the specific value that the BRM will deliver to stakeholders. This may include things like cost savings, increased efficiency, or improved customer satisfaction.
- Key performance indicators (KPIs): The value plan should define specific KPIs that will be used to measure the success of the BRM’s activities. These KPIs should be aligned with the organization’s overall business goals and the needs and expectations of stakeholders.
- Action plan: The value plan should outline the specific actions that the BRM will take to deliver value to the organization and its stakeholders. This may include things like identifying and pursuing new business opportunities, developing new partnerships, or improving existing relationships.
- Resource allocation: The value plan should outline the resources that will be needed to support the BRM’s activities, including budget, staff, and other resources.
The purpose of a value plan is to help the BRM focus their efforts on activities that will create the most value for the organization and its stakeholders. By defining clear goals, KPIs, and action plans, a value plan provides the BRM with a roadmap for success and helps to ensure that their efforts are aligned with the overall business strategy of the organization.
In addition to helping the BRM deliver value to the organization, a value plan can also be used to communicate the value that the BRM brings to the organization to stakeholders and other key decision-makers within the organization. This can help to build support for the BRM’s activities and ensure that they have the resources they need to be successful.
Overall, the purpose of a business relationship manager’s value plan is to help the BRM focus their efforts on activities that will create the most value for the organization and its stakeholders, and to communicate the value that the BRM brings to the organization to key decision-makers and stakeholders. By using a value plan, the BRM can align their activities with the needs and expectations of stakeholders and ensure that they are focused on delivering value to the organization.